TVC

MortgageChoice

A campaign to position Mortgage Choice as the first stop for property financing. The perception shifting ads use everyday analogies to break down the stigma that attaining a mortgage is needlessly difficult. A category busting visual style, with an approachable tone delivered on a tight timeline.

Role
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Concept development, art direction, production supervision, retouching
© Chesca Ruta
chescaruta@gmail.com